How Can I Improve My SEO? 10 Essential Search Engine Optimization Tips for Small Businesses

In today’s digital landscape, having a strong online presence is essential for small businesses, especially if you want to attract more local customers. Looking at your analytics is probably overwhelming but at Agency Ten10, we believe in making SEO accessible and effective for small businesses. Here’s a look at our top 10 SEO tips to help you get found online by the right people in your local area.

1. Claim Your Google Business Profile

One of the simplest ways to help your business appear in local search results is to claim your FREE Google Business Profile. Add your address, phone number, hours, and even photos of your location. This makes it easy for local customers to find you quickly and get accurate information.

2. Use Local Keywords

Using keywords that include your city or neighborhood is crucial for local SEO. For example, if you’re a bakery in Kansas City, try phrases like “Kansas City bakery” instead of just “bakery.” This helps you appear in searches from nearby customers looking for exactly what you offer.

3. Write Clear, Helpful Titles

Your page titles play a key role in SEO. Each page should have a short, clear title that tells visitors and search engines what it’s about. For instance, instead of “Welcome,” a title like “Kansas City’s Favorite Bakery” will give Google a better idea of what’s on your page.

4. Add Keywords to Your Page Headings

Using relevant keywords in your page headings (like “About Us” or “Services”) helps search engines understand your content. This simple tip can make a big difference in how your website is ranked.

5. Keep Your Contact Information Consistent

Consistency in your business name, address, and phone number (often called NAP) is essential. Make sure this information is identical across platforms, from your website to social media and local directories. This consistency boosts your credibility with Google and makes it easier for customers to contact you.

6. Get Reviews from Happy Customers

Encourage satisfied customers to leave reviews on platforms like Google or Yelp. Good reviews not only increase your credibility but also improve your rankings. Plus, they help new customers trust your business before they even walk through your doors.

7. Make Your Website Mobile-Friendly

With so many people browsing on their phones, having a mobile-friendly website is crucial. A website that loads quickly and displays well on mobile devices will keep visitors engaged and make Google happier to recommend your site.

8. Post Regular Updates on Social Media—and Don’t Forget Your Google Business Profile

Maintaining an active presence on social media platforms like Facebook, Instagram, and LinkedIn is key to keeping your audience engaged and driving traffic to your website. But don’t stop there—your Google Business Profile needs updates too! Google strongly encourages regular updates to your profile as part of its ranking factors, and it helps customers see your business is active and relevant. Posting news, event updates, photos, and even special offers on your Google Business Profile can increase your visibility, making it easier for people to find and trust your business.

By staying consistent on social media and keeping your Google Business Profile fresh, you’re boosting your online presence across multiple channels, making it easier for customers to connect with your business.

Watch Nina show you how to update your Google Business Profile using content from your other social channels and blog.

9. Write Blog Posts That Answer Common Questions

Starting a blog can help drive more visitors to your website. Write posts that answer frequently asked questions, like “How to choose the right bakery in Kansas City for a wedding cake.” This not only attracts potential customers but also establishes your business as a knowledgeable resource in your field.

10. Get Links from Local Sites

Partnerships with nearby businesses and joining local directories can help you earn backlinks, which boosts your search rankings. These links serve as recommendations, signaling to Google that your business is a trusted local resource.

These tips provide a foundation to help your business get found by local customers who are searching for what you offer. At Agency Ten10, we’re here to support your journey to online visibility and business growth.